To create your Edgeware One Page Plan, you’ll use a series of tools, each of which focuses on one or more key elements of your small business. As you work through the tools, you’ll transfer key data to the template for your One Page Plan. You’ll end up with a clear and accessible one-page summary of the state of your business, which you can refer to daily.
From the very first tool, the two-sentence Value Proposition, through tools that identify Customer Value, competitive advantage, trend analysis, and goal setting, the Edgeware planning process helps you identify the 20% of highly effective things you can do in your business in order to get an 80% return on your investment of time, money and energy.
You can revisit any of the tools at any time, depending on circumstances, to update and refine the descriptors for your business. When you subsequently update your One Page Plan, you see immediately the impact of changes on your business as a whole.
Once you know how to use the tools, you can use them again (and again) to update your One Page Plan to make it more powerful and relevant for where your business is right now.
The logic of the Build your Business process looks like this:
The lessons in this Module focus on where you’re at right now: what your situation is; what your resources are; what your product is; and who your customer is.
The lessons in this Module focus on your perfect outcome: what you and your business will look like when everything you aspire to and dream about comes true.
The lessons in this Module focus on action: what steps you need to take in order to connect your NOW to your WHERE
never give up
on what you really want to do.
the person with big dreams
is more powerful than one with all the facts