Workshop summary


Yuraba Conference Centre and Corso Community Centre, North Lakes


Startup 'Choose Your Own Adventure' Weekend
Yuraba Conference Centre, 240 Church Rd, Eatons Hill

Saturday 17 February; 10.00am – 8.00pm
Sunday 18 February; 9.00am – 4.00pm

Build Your Business Workshops
Yuraba Conference Centre and/or Corso Community Centre, 10 The Corso, North Lakes

Saturdays 9.30am – 4pm:

3, 17, 24 March, 14 & 28 April and (Final Day) Saturday 9 June

GAS meetings (participants to organise their own particular times)

1 – week starting 17 March
2 – week starting 14 April
3 – week starting 4 June

Saturday 16 June


$400 (participant contribution)




NOW (Situation Analysis)

  • DAY 1 – 6 x planning tools
  • DAY 2 – 1 x planning tool + Marketing Plan
  • GAS GROUP 1 – Peer-driven conversations undertaken with informal tutorial guidance (incl. email and phone support as required) and with reference to the document ‘GAS Groups – Guidance’.

WHERE (Preferred Future)

  • DAY 3 – 2 x planning tools + Financial Plan
  • GAS GROUP 2 – as above
  • ONLINE – Introduced here, due on DAY 5. Online research and interactions, online exam

HOW (Actions for Implementation)

  • DAY 4 – 4 x planning tools + Time Management Plan
  • GAS GROUP 3 – as a above
  • ONLINE – continues (as above)

HOLISTIC (Summative Aggregation of Tools/Outcomes)

  • DAY 5 – One Page Business Plan (for use in ‘APPLICATION’ phase), Presentation to group, Deadline for Online Exam submission


  • Self-paced application of tools and One Page Business Plan, (min) 3 x GAS Group meetings, revision of One Page Business Plan (inc. Financial and Marketing Plans) in response to market feedback
  • DAY 6 – Capstone: presentation of Report and peer feedback, planning for follow-through into early stages of trading, delivery of summative evaluation instruments. Planning for high profile Showcase/Launch Event


  • The value proposition
  • Customer and product/service breakdown
  • Customer value (‘What is success?’)
  • Changes affecting my business
  • Competitor analysis and competitive advantage
  • Analysing importance of products and customers
  • Marketing
  • Vision and business goals
  • Finances
  • Time Management
  • Creative action planning
  • Impact-Ease: understanding the priorities
  • The One Page Business Plan


Core units: BSBSMB301 Investigate micro business opportunities, BSBSMB302 Develop a micro business proposal, BSBSMB303 Organise finances for the micro business, BSBSMB304 Determine resource requirements for the micro business, BSBSMB305 Comply with regulatory, taxation and insurance requirements for the micro business

Elective units: BSBCRT301 Develop and extend critical and creative thinking skills, BSBSMB414 Time management for small business, BSBWOR301 Organise personal work priorities and development, BSBFIA301 Maintain financial records, SIRXQUA001A – Develop innovative ideas at work

Solution Focused Coaching and Edgeware Online Courses (Build Your Business, Build Your Prosperity, Build Your Resilience)

  • SMBR participants will have access by negotiation to one-to-one and small group coaching based on Solution Focused methodology . They will also receive free access to Edgeware’s three proprietary online courses for the purpose of revision, reflection and other value adding to the core workshop toolset.

GAS Groups (Peer Support and Mentoring)

  • GAS Groups are organised on Day 2 and continue throughout the course. Structure is provided informally and through the Gas Groups Guidance sheet, and participation is compulsory as part of the Certificate III. The intention of these guided, peer-driven groups is to encourage creative discussion and generation of practical strategies. GAS Groups continually reference and revise outputs of the BYB toolset.

Showcase/Launch Event

  • The whole SMB program will be capstoned and celebrated in a high-profile public Showcase and Launch of the fledgeling enterprises, and this event will be kept in mind as a ‘punctuation point’ throughout the program’s delivery. We anticipate an early evening event at a venue such as Caboolture Hub attracting approximately 200 people drawn from a variety of regional networks including small business, relevant business sectors, education/training, relevant public sector agencies, the general community and media.

Download Certificate III Micro Business Operations Program Outline with more detail.

STARTUP MORETON BAY REGION is offered by Edgeware in partnership with Regional Development Australia (RDA) Moreton Bay

RDA Moreton Bay Logo

Contact: RDA Moreton Bay


Michael Doneman, Ludmila Doneman, Susana Waldron, Leesa Watego

  • Michael Doneman – Principle Facilitator/Trainer, Coach (Business Planning)
  • Ludmila Doneman – Manager/Administrator (Personal Development and Resilience)
  • Susana Waldron – Trainer, Coach (Financial Planning and Management)
  • Leesa Watego – Trainer, Coach (Marketing)


Michael Doneman  is founding director of Edgeware Creative Entrepreneurship. He has a background in community cultural development which inspired work in business design, vocational education and training, and information technology. Michael was a Senior Research Fellow at QUT’s Creative Industries Faculty from 2002-2005 and is a Founding Affiliate of the ATN University network’s e-Grad School, in the field of knowledge transfer and research commercialisation. He founded the Edgeware model of ethical entrepreneurship development in 2006. He has a coaching practice focused on the value of creativity in the growth of entrepreneurs, intrapreneurs and leaders, and he is developing expertise in the application of Solution Focused coaching and leadership processes to the establishment, growth and enrichment of business practice. Michael is passionately committed to the idea that ethical, creative entrepreneurship can change the world. Michael holds a Certificate IV, Training and Assessment.

Education: MA, QUT – 2006; Graduate Diploma in Teaching, QUT – 1983; BA (Hons), UNSW – 1978;


Ludmila Doneman’s working life has led her from the mainstream of a rich and critical theatre tradition in Central Europe to re-establishment and training in Australia, from student and ‘laboratory’ theatre in the 70’s into her continuing concern with community development, the arts and social-cultural animation. She is passionate about working with people whose voices are often unheard – young people, women, migrants, the elderly, and people with disabilities. Her Curriculum Vitae demonstrates a breadth and depth of skills and experience which continues to inspire and enliven, and to ‘quicken’ community aspirations and goals. Her work has been concerned from the beginning with a practice of empowerment, the provision of infrastructure and method which, while perhaps not always as visible as ‘product’, helps make for continuity and sustainability. This can be seen in the number of organisations she has established, which continue and thrive in the field. She also has a strong track record in administration and management of organisations and events.

Education: BA, UNSW – 1977


Originally from Argentina, Susana Waldron brings a vibrant international energy to Edgeware Creative Entrepreneurship. Susana started her career as Quality Development and Training Co-ordinator for the Lend Lease Corporation, Sydney. In 2009 Susana established Blue Sky View, a finance management, administration and procedures development business. She has worked with many successful companies on the Sunshine Coast, including: Bermingham Enterprises, a publishing and distribution company; Frank & Dixon, a marketing & branding company; LJ Hooker, a large real estate firm; and many others. Susana’s extensive experience in SME and small business finance, administration and training, mixed with her passion for education, personal development and the arts, encouraged her and husband John to expand Blue Sky View to offer a range of services for the creative and innovative industries. In 2013 they launched a new product the Makeway Lab, a fablab for hospitals. Susana completed the Build Your Business program with Edgeware and has delivered this program and other presentations on cash-flow and small business finance for Edgware on many occasions. Susana holds a Certificate IV, Training and Assessment.


In business since 1994, Leesa Watego is currently Director of Iscariot Media, a small Brisbane-based media enterprise focusing on creative, online and educational projects. Previous businesses include – Blacklines Publications and Nyumba Goori Studies Consultancy with Lisa M Buxton. Working as a sessional lecturer in business at Queensland College of Art, Leesa discovered a passion for teaching and sharing about business. She is also Director of the South East Queensland Indigenous Chamber of Commerce; a member of the emerging Queensland Chamber of E-Commerce and the Everton Park Business Club. Leesa is also an emerging speaker on business, having presented at the Queensland Government’s Indigenous Business Forum in 2010 and the Queensland Reconciliation Business event, as well as a number of presentations with Edgeware Creative Entrepreneurship. Leesa has a Bachelor of Commerce (majoring in public policy) from Griffith University and completed the Build Your Business program with Edgeware in 2008. She tweets about business at Leesa holds a Certificate IV, Training and Assessment.

Education:  B.Commerce, Griffith – 2008




There are some people in the Moreton Bay region who think they might have a business in them. (We know, we’ve met some.) What they need is a plan that gives them clarity and focus so they can try out their business idea, get feedback and build from experience.

Startup Moreton Bay is an innovative, creative and flexible program of building from the small business basics towards your Preferred Future, funded by Regional Development Australia Moreton Bay.

There’s a website with more details here – Start Up Moreton Bay Region


  • AN INTENSIVE FORMAL BUSINESS TRAINING PROGRAM generating a One Page Business Plan, (and including a Startup ‘Choose Your Own Adventure’ Weekend) followed by an
  • APPLICATION PHASE, putting business plans on the ground, reinforced by
  • GAS GROUPS – ‘Group Action Sessions’ are participant-negotiated and defined peer mentoring and support meetings, complemented by
  • COACHING – based on the highly effective outcomes-based Solution Focused methodology and

The STARTUP MORETON BAY REGION program is also accredited through BSB30315 Certificate III in Micro Business Operations through Edgeware’s RTO partner, Australasian Leadership Academy (RTO: 41012)

New Generic ALA


2018 DATES

STARTUP ‘CHOOSE YOUR OWN ADVENTURE’ – Intensive weekend (Sat 17 Feb 10am-8pm, Sun 18 Feb 9am-4pm) Yuraba Conference Centre, Eatons Hill
SMBR Business Training Workshops: (Full day Saturdays: 3, 17, 24 March, 14 & 28 April, and 9 June)
Putting the business on the ground: (28 April – 16 June)
Showcase/Launch: Sat 16 June
GAS Groups (meetings with fellow participants): 3 x during bus. training, 3 x ‘application’ phase)
(Coaching provided throughout to individuals or small groups)

Weekend and workshops are fully and healthily catered

never give up
on what you really want to do.
the person with big dreams
is more powerful than one with all the facts