ONLINE – BSB30315 Certificate III in Micro Business Operations (Accredited through Australasian Leadership Academy, RTO 41012)

Course Summary



$1,960 (Concessions may be available)

Edgeware’s highly successful and innovative delivery of BSB30315 Certificate III in Micro Business Operations is now available online! Combining a series of two-hour webinars, and individual online coaching sessions with free access to Edgeware’s three proprietary online courses, participants work with Edgeware and our RTO (Registered Training Organisation) partner, Australasian Leadership Academy, to get real businesses and professional practices ‘on the ground’ in a practical, enjoyable and meaningful way.

For those who want to start up a new small business, or to develop a professional practice, Edgeware’s unique delivery style and course content provides the core tools and learning experiences for the creation of a One Page Business Plan, complete with operational, financial and marketing plans. This is also a useful process for people wishing to ‘rethink’ or ‘reframe’ an existing business, or for the development of a new product or service.

Unlike many business courses, Edgeware’s program is:

  • Directly relevant to your situation, highly flexible and enjoyable
  • Grounded in supportive peer relationships with ‘fellow travellers’
  • Designed and delivered by people engaged in their own small businesses and professional practices
  • Based in the concept of value creation, where ‘value’ is measured financially, but also personally and socially (‘Make money, have fun, change the world’)

The course includes:

  • ONE PAGE PLAN PHASE – an Intensive Formal Business Training Program generating a One Page Business Plan and support documents (e.g. Financial Plan, Marketing Plan), informing an
  • APPLICATION PHASE, putting business plans on the ground, reinforced by
  • GAS Groups – ‘Group Action Sessions’ are participant-negotiated and defined peer mentoring and support meetings

I have the one-page plan tacked above my desk, and I constantly come back and look at it and am surprised by how spot-on it is. We have put the value proposition statement on our web site, and I frequently re-read the plan when thinking about new tours and products, and to remind myself that we are always making progress. I would advise any business-owner to spend some time going through an exercise like this as it really has given us a good base from which to move forward. Carolyn Bánfalvi, Taste Hungary



Ludmila Doneman, Michael Doneman, Amanda Moffatt, Susana Waldron, Leesa Watego

Michael Doneman is founding director of Edgeware Creative Entrepreneurship. He has a background in community cultural development which inspired work in business design, vocational education and training, and information technology. Michael was a Senior Research Fellow at QUT’s Creative Industries Faculty from 2002-2005 and is a Founding Affiliate of the ATN University network’s e-Grad School, in the field of knowledge transfer and research commercialisation. He founded the Edgeware model of ethical entrepreneurship development in 2006. He has a coaching practice focused on the value of creativity in the growth of entrepreneurs, intrapreneurs and leaders, and he is developing expertise in the application of Solution Focused coaching and leadership processes to the establishment, growth and enrichment of business practice. Michael is passionately committed to the idea that ethical, creative entrepreneurship can change the world. Education: MA, QUT – 2006; Certificate IV, Assessment and Workplace Training, Southern Cross Academy – 2001; Graduate Diploma in Teaching, QUT – 1983; BA (Hons), UNSW – 1978; SFHEA


Originally from Argentina, Susana Waldron brings a vibrant international energy to Edgeware Creative Entrepreneurship. Susana started her career as Quality Development and Training Co-ordinator for the Lend Lease Corporation, Sydney. In 2009 Susana established Blue Sky View, a finance management, administration and procedures development business. She has worked with many successful companies on the Sunshine Coast, including: Bermingham Enterprises, a publishing and distribution company; Frank & Dixon, a marketing & branding company; LJ Hooker, a large real estate firm; and many others. Susana’s extensive experience in big and small business finance, administration and training, mixed with her passion for education, personal development and the arts, encouraged her and husband John to expand Blue Sky View to offer a range of services for the creative and innovative industries. In 2013 they launched a new product the Makeway Lab, a fablab for hospitals. Susana completed the Build Your Business program with Edgeware and has delivered this program and other presentations on cash-flow and small business finance for Edgware on many occasions.


In business since 1994, Leesa Watego is currently Director of Iscariot Media, a small Brisbane-based media enterprise focusing on creative, online and educational projects. Previous businesses include – Blacklines Publications and Nyumba Goori Studies Consultancy with Lisa M Buxton. Working as a sessional lecturer in business at Queensland College of Art, Leesa discovered a passion for teaching and sharing about business. She is also Director of the South East Queensland Indigenous Chamber of Commerce; a member of the emerging Queensland Chamber of E-Commerce and the Everton Park Business Club. Leesa is also an emerging speaker on business, having presented at the Queensland Government’s Indigenous Business Forum in 2010 and the Queensland Reconciliation Business event, as well as a number of presentations with Edgeware Creative Entrepreneurship. Leesa has a Bachelor of Commerce (majoring in public policy) from Griffith University and completed the Build Your Business program with Edgeware in 2008. She tweets about business at Education: 2008 – B.Commerce (Griffith)


Ludmila Doneman’s working life has led her from the mainstream of a rich and critical theatre tradition in Central Europe to re-establishment and training in Australia, from student and ‘laboratory’ theatre in the 70’s into her continuing concern with community development, the arts and social-cultural animation. She is passionate about working with people whose voices are often unheard – young people, women, migrants, the elderly, and people with disabilities. Her Curriculum Vitae demonstrates a breadth and depth of skills and experience which continues to inspire and enliven, and to ‘quicken’ community aspirations and goals. Her work has been concerned from the beginning with a practice of empowerment, the provision of infrastructure and method which, while perhaps not always as visible as ‘product’, helps make for continuity and sustainability. This can be seen in the number of organisations she has established, which continue and thrive in the field. Education: BA, UNSW – 1977


Dr Amanda Moffat is a proud ‘Edgie’ (the name our trainees use to identify their ‘tribe’). She is founder, director and head designer of Bowerbird Creative Programs, which engages art therapy and aligned processes towards a holistic development of the person (including the ‘business-person’). She has experience as a copy writer, video producer, curriculum designer and facilitator at secondary, tertiary and VET (Vocational Education and Training) levels. She is an accredited arts therapist and has designed and facilitated in-service development programs for teachers. As an Edgeware facilitator she has worked with people in a wide range of sectors. Education: 2015 – Doctor Creative Industries, QUT; 2012 – Certificate IV, Training and Assessment- Mountain View training (RTO); 2008 – Certificate IV, TESOL- Language Training Inst. (RTO); 2006 – Graduate Diploma Creative Arts Therapy- MIECAT; 2000 – Bachelor Education (secondary), QUT; 2000 – Bachelor Arts (drama), QUT



Preparation: email introductions and induction to:

(a) Online Course Components (‘the textbook’ – Build Your Business, Build Your Prosperity and Build Your Resilience – links), and

(b) the web portal used for registration and assessment uploads

Webinar 1: NOW (Situation Analysis) tools

Webinar 2:  NOW (Situation Analysis) tools

Webinar 3: WHERE (‘Solution Focus’) tools – the ‘Preferred Future’

Webinar 4: HOW (Operational) tools – a prioritised ‘TO DO’ list

Webinar 5: Financial Planning

Webinar 6: Marketing and Social Media

Webinar 7: Presentation of One Page Plans


Webinars are recorded, archived and available for revision or for use when a participant misses a live webinar session. Email feedback and support is provided, as required, between webinar sessions.


Online Exam: a Two-part online quiz requiring research into particular areas of law, workplace health and safety, regulations and intellectual property relevant to individual participants.




Self-paced application of tools and One Page Business Plan, in a real workplace/business context

GAS Groups – Online meetings in webinar format between and among participants, past and present, as negotiated by them (Edgeware provides webinar access and guidelines for discussion)

Coaching – Course includes one two-hour online coaching session with the relevant Edgeware facilitator, to be negotiated with each participant as required and relevant.

Webinar 8: Capstone: presentation of Application Phase Report and peer feedback, planning for follow-through into early stages of trading.



  • The value proposition
  • Customer and product/service breakdown
  • Customer value (‘What is success?’)
  • Changes affecting my business
  • Competitor analysis and competitive advantage
  • Analysing importance of products and customers
  • Marketing
  • Vision and business goals
  • Finances
  • Time Management
  • Creative action planning
  • Impact-Ease: understanding the priorities
  • The One Page Business Plan


  • Core units: BSBSMB301 Investigate micro business opportunities, BSBSMB302 Develop a micro business proposal, BSBSMB303 Organise finances for the micro business, BSBSMB304 Determine resource requirements for the micro business, BSBSMB305 Comply with regulatory, taxation and insurance requirements for the micro business
  • Elective units: BSBCRT301 Develop and extend critical and creative thinking skills, BSBSMB414 Time management for small business, BSBWOR301 Organise personal work priorities and development, BSBFIA301 Maintain financial records, SIRXQUA001A – Develop innovative ideas at work

Participants also receive free access to Edgeware’s three proprietary online courses for the purpose of revision, reflection and other value adding to the core workshop toolset.

About GAS Groups (Peer Support and Mentoring)

GAS Groups are organised during Webinar 2, and continue throughout the course. These involve current and past participants. Structure is provided informally and through the Gas Groups Guidance sheet, and participation is compulsory as part of the Certificate III. The intention of these guided, peer-driven groups is to encourage creative discussion and generation of practical strategies. GAS Groups continually reference and revise outputs of the BYB toolset.

Download Certificate III Micro Business Operations Program Outline (ONLINE) with more detail.

BSB30315 Certificate III in Micro Business Operations is accredited through Australasian Leadership Academy (RTO 41012)


never give up
on what you really want to do.
the person with big dreams
is more powerful than one with all the facts