BSB30315 Certificate III in Micro Business Operations (Accredited through Australasian Leadership Academy, RTO 41012)

Course Summary


The Old Ambulance Station, 80 Howard St, Nambour


Induction Saturday 16 September
Day 1 Sunday 17 September
Day 2 Saturday 30 September
Day 3 Saturday 14 October
Day 4 Saturday 28 October
Day 5 Saturday11 November
Day 6 Saturday 16 December

All sessions 9.30 am - 4.30 pm, upstairs at The Old Ambulance Station, Nambour


$1,960 (Concessions of $400 and $250 may be available)

For people aspiring to start up a new small business, or to develop a professional practice, Edgeware’s unique delivery of BSB30315 Certificate III in Micro Business Operations provides the core tools and learning experiences for the creation of a One Page Business Plan, complete with operational, financial and marketing plans.

Unlike many business courses, Edgeware’s program is:

  • Directly relevant to your situation, highly flexible and enjoyable
  • Grounded in supportive peer relationships with ‘fellow travellers’
  • Designed and delivered by people engaged in their own small businesses and professional practices
  • Based in the concept of value creation, where ‘value’ is measured financially, but also personally and socially (‘Make money, have fun, change the world’)

The course includes:

  • TRAINING PHASE: An Intensive Formal Business Training Program generating a One Page Business Plan and support documents (e.g. Financial Plan, Marketing Plan), informing an
  • APPLICATION PHASE, putting business plans on the ground, reinforced by
  • GAS Groups – ‘Group Action Sessions’ are participant-negotiated and defined peer mentoring and support meetings, complemented by

“The whole delivery was genuine, not scripted to a curriculum and true to its motto. The team of presenters were having fun, they were changing people’s worlds almost within the first session of the program and hopefully they were making some money out of it. It was amazing to experience how the participants formed relationships and were helping each other to find a pathway to success in a small business.” Jan Kubat, Resolve Engineering Services

BSB30315 Certificate III in Micro Business Operations is accredited through Australasian Leadership Academy (RTO 41012)



Michael Doneman, Ludmila Doneman, Susana Waldron, Leesa Watego

Michael Doneman  is founding director of Edgeware Creative Entrepreneurship. He has a background in community cultural development which inspired work in business design, vocational education and training, and information technology. Michael was a Senior Research Fellow at QUT’s Creative Industries Faculty from 2002-2005 and is a Founding Affiliate of the ATN University network’s e-Grad School, in the field of knowledge transfer and research commercialisation. He founded the Edgeware model of ethical entrepreneurship development in 2006. He has a coaching practice focused on the value of creativity in the growth of entrepreneurs, intrapreneurs and leaders, and he is developing expertise in the application of Solution Focused coaching and leadership processes to the establishment, growth and enrichment of business practice. Michael is passionately committed to the idea that ethical, creative entrepreneurship can change the world. Michael holds a Certificate IV, Training and Assessment.

Education: MA, QUT – 2006; Graduate Diploma in Teaching, QUT – 1983; BA (Hons), UNSW – 1978; SFHEA


Ludmila Doneman’s working life has led her from the mainstream of a rich and critical theatre tradition in Central Europe to re-establishment and training in Australia, from student and ‘laboratory’ theatre in the 70’s into her continuing concern with community development, the arts and social-cultural animation. She is passionate about working with people whose voices are often unheard – young people, women, migrants, the elderly, and people with disabilities. Her Curriculum Vitae demonstrates a breadth and depth of skills and experience which continues to inspire and enliven, and to ‘quicken’ community aspirations and goals. Her work has been concerned from the beginning with a practice of empowerment, the provision of infrastructure and method which, while perhaps not always as visible as ‘product’, helps make for continuity and sustainability. This can be seen in the number of organisations she has established, which continue and thrive in the field. She also has a strong track record in administration and management of organisations and events.

Education: BA, UNSW – 1977


Originally from Argentina, Susana Waldron brings a vibrant international energy to Edgeware Creative Entrepreneurship. Susana started her career as Quality Development and Training Co-ordinator for the Lend Lease Corporation, Sydney. In 2009 Susana established Blue Sky View, a finance management, administration and procedures development business. She has worked with many successful companies on the Sunshine Coast, including: Bermingham Enterprises, a publishing and distribution company; Frank & Dixon, a marketing & branding company; LJ Hooker, a large real estate firm; and many others. Susana’s extensive experience in SME and small business finance, administration and training, mixed with her passion for education, personal development and the arts, encouraged her and husband John to expand Blue Sky View to offer a range of services for the creative and innovative industries. In 2013 they launched a new product the Makeway Lab, a fablab for hospitals. Susana completed the Build Your Business program with Edgeware and has delivered this program and other presentations on cash-flow and small business finance for Edgware on many occasions. Susana holds a Certificate IV, Training and Assessment.


In business since 1994, Leesa Watego is currently Director of Iscariot Media, a small Brisbane-based media enterprise focusing on creative, online and educational projects. Previous businesses include – Blacklines Publications and Nyumba Goori Studies Consultancy with Lisa M Buxton. Working as a sessional lecturer in business at Queensland College of Art, Leesa discovered a passion for teaching and sharing about business. She is also Director of the South East Queensland Indigenous Chamber of Commerce; a member of the emerging Queensland Chamber of E-Commerce and the Everton Park Business Club. Leesa is also an emerging speaker on business, having presented at the Queensland Government’s Indigenous Business Forum in 2010 and the Queensland Reconciliation Business event, as well as a number of presentations with Edgeware Creative Entrepreneurship. Leesa has a Bachelor of Commerce (majoring in public policy) from Griffith University and completed the Build Your Business program with Edgeware in 2008. She tweets about business at Leesa holds a Certificate IV, Training and Assessment.

Education:  B.Commerce, Griffith – 2008




NOW (Situation Analysis)

INDUCTION – Getting to know the system: tools, group processes, and the online portal for assessment uploads

DAY 1 – 6 x planning tools

DAY 2 – 1 x planning tool + Marketing Plan

GAS GROUP 1 – Peer-driven conversations undertaken with informal tutorial guidance (incl. email and phone support as required) and with reference to the document ‘GAS Groups – Guidance’.

WHERE (Preferred Future)

DAY 3 – 2 x planning tools + Financial Plan

GAS GROUP 2 – as above

ONLINE – Introduced here, due on DAY 5. Online research and interactions, online exam

HOW (Actions for Implementation)

DAY 4 – 4 x planning tools + Time Management Plan

GAS GROUP 3 – as a above

ONLINE – continues (as above)

HOLISTIC (Summative Aggregation of Tools/Outcomes)

DAY 5 – One Page Business Plan (for use in ‘APPLICATION’ phase), Presentation to group, Deadline for Online Exam submission



Self-paced application of tools and One Page Business Plan, at least one GAS Group meeting, revision of One Page Business Plan (inc. Financial and Marketing Plans) in response to market feedback

DAY 6 – Capstone: presentation of Application Report and peer feedback, planning for follow-through into early stages of trading, delivery of summative evaluation instruments.



  • The value proposition
  • Customer and product/service breakdown
  • Customer value (‘What is success?’)
  • Changes affecting my business
  • Competitor analysis and competitive advantage
  • Analysing importance of products and customers
  • Marketing
  • Vision and business goals
  • Finances
  • Time Management
  • Creative action planning
  • Impact-Ease: understanding the priorities
  • The One Page Business Plan


  • Core units: BSBSMB301 Investigate micro business opportunities, BSBSMB302 Develop a micro business proposal, BSBSMB303 Organise finances for the micro business, BSBSMB304 Determine resource requirements for the micro business, BSBSMB305 Comply with regulatory, taxation and insurance requirements for the micro business
  • Elective units: BSBCRT301 Develop and extend critical and creative thinking skills, BSBSMB414 Time management for small business, BSBWOR301 Organise personal work priorities and development, BSBFIA301 Maintain financial records, SIRXQUA001A – Develop innovative ideas at work

Participants also receive free access to Edgeware’s three proprietary online courses for the purpose of revision, reflection and other value adding to the core workshop toolset.

GAS Groups (Peer Support and Mentoring)

GAS Groups are organised on Day 2 and continue throughout the course. Structure is provided informally and through the GAS Groups Guidance sheet, and participation is compulsory as part of the Certificate III. The intention of these guided, peer-driven groups is to encourage creative discussion and generation of practical strategies. GAS Groups continually reference and revise outputs of the BYB toolset.

Follow-Through: the Old Ambo Long Table

Participants have the opportunity to continue to meet, along with other members of the Old Ambulance Station creative community, at monthly Long Table Dinners, hosted by the Ambo on the 16th of each month (no matter what day of the week)

Download Certificate III Micro Business Operations Program Outline with more detail.


never give up
on what you really want to do.
the person with big dreams
is more powerful than one with all the facts